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SeymourPowell are product designer and and a product design company based in London. Seymourpowell was founded in 1984 by Richard Seymour and Dick Powell and is now part of the Loewy Group. We are a team of 65 product designers based in London. Companies from around the world come to us because they need to answer three questions: What should we do? Why should we do it? How do we do it? Seymour Powell Product Designers provide answers to those questions through; ethnographic user research, brand and design strategy, product trends, product innovation, product process, transportation design, product design and product development, packaging and interactive