Seymourpowell was founded in 1984 by Richard Seymour and Dick Powell and is now part of the Loewy Group. We are a team of 65 people based in London.

Companies from around the world come to us because they need to answer three questions: What should we do? Why should we do it? How do we do it? We provide the answers to those questions through; ethnographic user research, brand and design strategy, trends, innovation process; transportation design, product design and development, packaging, and interactive.

But of course, it’s not as easy as that... we are fuelled by a passion for creativity and an absolute commitment to the cause of creating better products: Design is about making things Better. Better for people. Better for business. Better for the world.

• Nokia, L'Amour fashion concepts
• Intelligent Energy, ENV bike
• Axe/Lynx, Brand DNA
• Stannah, Sofia and Solus
• Nestlé Purina PetCare, Felix
• Durex, Play
• Mercury, Thermastone range cooker
• Aqualisa, Quartz and Axis
• Bell, 427i and 429
• Midland Mainline, Meridian Intercity
• Calor, Aquaspeed iron
• Dove, Various products
• Mission, M-Cube 5.1 speaker system
• Samsung, Aircruise concept
• Quantum, AMS Saddle
• Lil-lets, Lil-lets packaging design
• LG Electronics, LG70 LCD television